Spotlight on Florence: The spectacular people-friendly destination

Spotlight on Florence: The spectacular people-friendly destination

Where eternal art & meeting opportunities are at hand.

The renaissance and lifestyle gem

Florence is the Renaissance worldwide gem located in the very centre of Italy; a true open-air museum with its whole historic center protected by UNESCO. Florence, is just the place to be if you want to experience elegance, finesse and unmistakable Tuscan taste.

Think about a glass of wine in front of the Arno river and the David of Michelangelo, while Tuscan hills surround you with poetry and warmth. Florence is by itself a perfect Italian travel check list: art and culture in plenty, exquisite food and wine everywhere, people-friendly city size.

Leave the car, enjoy this open-air museum by walking around.

Panoramic view of Florence, including Brunelleschi’s Dome

Just a few spotlights

Walking around, everything is a few minutes away. For example:

Brunelleschi’s Dome

Endure the tiring climb and reap the benefits: Vasari’s breathtaking Last Judgment and a jaw-dropping view of Florence will be waiting for you at the top. Visible from every corner of the city, Brunelleschi’s Dome is the heart and symbol of Florence (the largest masonry dome ever built), and is widely considered the most important structure built in Europe since Roman times.

Uffizi Gallery

The Gallery, constructed between 1560 and 1580 and designed by Giorgio Vasari, is famous worldwide for its outstanding collections of ancient sculptures and Renaissance paintings by Michelangelo, Giotto, Piero della Francesca, Botticelli, Mantegna, Leonardo, Raffaello and Caravaggio, in addition to others.

Artworks from the Uffizi Gallery

The Accademy Gallery

The Galleria dell’Accademia, also known as the “Michelangelo Museum”, it houses the largest number of Michelangelo’s works in the world. Built on the remains of two old convents in 1784, almost a century later, the museum became home to the David.

Michelangelo’s David

Palazzo Vecchio

The symbol of political power in Florence, and of Medici’s Dynasty legacy, this impressive palace houses Florence’s municipal government and a museum vaunting age-old frescoed rooms and secret passageways. Palazzo Vecchio is composed of both public and private spaces.

Ponte Vecchio

The Ponte Vecchio is a world-famous symbol of Florence and it is also the Arno’s oldest crossing: a bridge has stood in that position – the narrowest part of the river’s urban stretch – since Roman times, but its older versions were constantly damaged and torn down by floods.

Piazzale Michelangelo

A must-see for anyone visiting Florence, Piazzale Michelangelo is one of Florence’s most famous sky-high spots, a place where you can enjoy breathtaking views of the city. The incredible vista point gives you a striking bird’s-eye view of the heart of Florence: your eyes will follow the city’s “skyline” from Brunelleschi’s Dome to Palazzo Vecchio, the Bargello, the Badia Fiorentina and the Basilica of Santa Croce.

The meetings & events destination you were hoping for

Firenze Fiera Congress & Exhibition Center – Palazzo dei Congressi

Choosing Florence as a location for events or congresses means being able to count on an efficient and functional transportation network. The city, being in the heart of Italy, is easily reachable from all over the world by air – thanks to the city airport Amerigo Vespucci and the nearby International Airport of Pisa, but also from every corner of our country as Italy has never been so small, thanks to the high-speed train connections. And finally, once you are in the city, you can just walk because everything is within walking distance.

Operating since 1995, Destination Florence Convention and Visitors Bureau is the official destination intermediary, whose aim is to promote Florence as an ideal city for hosting international events and congresses

The objective of the MICE division, Firenze Convention Bureau, is to increase quantity, quality and importance of events, conferences to be held in the city, offering the best services and rates thanks to the support of more than 300 partners. Firenze Convention Bureau offers indeed expert solutions for corporate, associations and independent meeting planners in order to support them on the venue selection process and planning, suggesting a vast array of cost and time-effective proposals. It can provide all the information about the city, including accommodation and transportation facilities, lists of local suppliers such as PCOs and DMCs, hotels and unique venues as well as many other services for the realization of the best event in Florence.

Speaking of unique venues, choosing Florence also means being able to appreciate the perfect combination of modernity and high-level hospitality, thanks to a modern and efficient conference center and a myriad of impressive historical venues and luxury hotels scattered in the hearth of the city. 

Iconic venues in the heart of the city

Firenze Fiera Congress & Exhibition Center is a unique location in the world, in the heart of Florence. An exclusive area, a group of three venues located next to each other to satisfy every need:

  • A masterpiece of Renaissance architecture, the Fortezza da Basso has an overall surface of over 80,000 sqm, of which 55,000 are roofed, combining perfectly restored historic locations (the Monumental Area or the Polveriera) and modern pavilions such as the Spadolini and the Cavaniglia.
  • Palazzo dei Congressi hosted in Villa Vittoria, a historical 19th-century villa, combines ancient and finely furnished halls and modern, functional premises such as the beautiful Auditorium, which can host up to 1,000 people.
  • Palazzo degli Affari is a flexible and multifunctional venue, structured on 5 levels, with an overall capacity of 1,800 people.

“The city of Florence is ready for a positive, creative and sustainable restart, planning ahead the opportunities arising from the present situation. The cradle of the Renaissance and of the Italian language – celebrating, in 2021, 700 years since Dante’s death – is more than ever engaged to promote its extraordinary cultural heritage, its natural resources, the Tuscan landscapes and venues surrounding the city to host major events.”

Maria Elena Rossi, Global Marketing and Promotion Director, ENIT


This post has been powered by Destination Florence CVB.


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