VR is poised to significantly transform the entire brand experience category — the simple act of putting on a head-mounted display can transport users almost anywhere and allow them to do almost anything you can dream up.
However, as with anything new, there is a learning curve, and guidance may be needed to understand and assess the options available.
Join us as we cover our top 10 tips for creating engaging VR content, so that you can literally change the way your audiences see their world.
1. Understand how VR works
Modern VR uses sophisticated technology to create moving, real-time stereoscopic images that are realistic and immersive. Specialized accessories allow users to view, move, and manipulate virtual objects and explore the digital environment.
2. Remember, content is king
Content comes in many forms, but no matter what you create, it must be equally compelling and consumable for your audience to draw themin as an active viewer.
3. Define your objectives and goals
Creating objectives helps to identify your purpose. When using VR, it’s best to consider how immersion, education, and interactivity can enhance your brand experience.
4. Think about engagement beyond the headset
Find ways to capture your attendees’ attention by incorporating senses such as touch, sound, or smell to create a truly immersive experience.
5. Be strategic
Remember your objectives. Don’t limit the function of your activations to pure entertainment —be prepared to discuss the practical benefits of employing these technologies. This will shape the way you execute your experience.
6. Choose the right kind of VR content
As VR technology continues to advance, so will the content. Picking the right content for your event strategy is key. Content options we recommend are:
• Design and venue walk-throughs
• Original VR content andfilms
• Immersive VR environments
• Product demos
• Live streaming
7. Decide between VR vs. AR
The key differences between VR vs. AR exist in the spectrum of technologies. VR presents a collection of technologies that work together to digitally create virtual worlds, while AR enhances the real world with digital information.
8. Select the right VR platform
Different VR technologies present different advantages and opportunities. For room-scale VR, which translates real-world movement into a VR setting, you can use the HTC Vive or Oculus Rift. For mobile-based VR solutions, you might use the Google Daydream or Samsung Gear.
9. Create a content distribution plan
Virtual reality helps make life experiences more accessible and breaks down physical limitations. It’s important to consider how content can be used past a single activation. For example, those who cannot attend events in person can still engage with the content virtually at a later date.
10. Put the right team in place
Having a dedicated and trained operations team for VR implementation will ensure a smooth brand experience. Consider troubleshooting, distribution, equipment, and setup.
The best digital experiences are strategically developed and designed to deliver in line with an organization’s overall goals and objectives. With the strategic priorities aligned, VR offers a variety of solutions that can lead to an unprecedented level of engagement.
As VR continues to evolve and affect all aspects of the brand experience process, are you prepared to dive into the virtual future and mould the way you engage with your audiences?
With 12 years of experience, Encore Event Technologies provide service throughout the Mexican Republic & Caribbean in more than 70 in-House partner locations. They use world-class technology, along with qualified and experienced personnel to provide quality, innovation and creativity.
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