From hybrid events to tech that will change the future – the top 10 sessions from IBTM World Virtual

From hybrid events to tech that will change the future – the top 10 sessions from IBTM World Virtual

Back at the end of 2020, we launched the first-ever IBTM World Virtual. Over the course of three days, 1,690 event profs watched over 1,745 hours of content from our four content streams: IBTM TV, IBTM Accelerate, Inspire Sessions and Exceptional Experiences.

That’s the equivalent to watching for nearly 73 days non-stop or binge-watching all 23 Marvel films 35 times!

Now, not many people would have the time to do that. Instead, we’ve pulled out the top 10 sessions from IBTM World Virtual – chosen by our viewers – and will be releasing them once a week on our YouTube channel so you can watch them at your leisure and get the best highlights from the event.

We’ll also add the videos here as they go live so you can find all the best content from the show all in one place!

Here’s what you can look forward to…

1. Hybrid 101: The basics that should not be missed

Join Ruud Janssen (Event Design Collective) and Shawn Cheng (MCI) for a delve into how to make your hybrid event successful and profitable. Gain valuable budgeting and finance tips, understand how to build engagement, explore different revenue opportunities and ensure your virtual and face-to-face audiences stay connected throughout your event.

Live on YouTube on Sunday 7 February 2021 at 2pm GMT

2. IBTM Global Trends Report 2021: Build Back Better

Alistair Turner (EIGHT PR & Marketing) provides his annual global event trends predictions in this live session from IBTM TV. 2021’s line-up includes diversity, wellness, security, technology and the virtual experience economy. Download the physical report here for more detailed insights.

Live on YouTube on Sunday 14 February 2021 at 2pm GMT

3. Experiential Marketing and Gen Z: How to attract and engage with the next generation of consumers

Luis Madureira (Uberbrands, SCIP Portugal and the Council of Competitive Intelligence Fellows) provides an insight into the behaviour of the newest consumers on the market: Generation Z. Discover how to engage a Gen Z audience without being intrusive or sales-focused and how to facilitate Gen Z’s interactions with brands in a tangible way to encourage online sharing.

Live on YouTube on Sunday 21 February 2021 at 2pm GMT

4. Future of Venues in 2021

Moderated by Paul Cook (Hybrid Event Centre), this panel brings together three of the largest venues in the events industry – Marina Bay Sands, ExCel London and the RLH Corporation – to discuss how venues can adapt and innovate to meet the ‘new normal’.

Live on YouTube on Sunday 28 February 2021 at 2pm GMT

5. Technology that will change the future

Hear from a panel of experts from IBTM’s Technical Advisory Group – Dahlia El Gazzar, Marco Giberti, Corbin Ball, Jason Allan Scott, Tess Vismale and Shawn Cheng – and discover what technology will change the events industry in the coming months and years.

Live on YouTube on Sunday 7 March 2021 at 2pm GMT

6. 2021 Global Meetings & Events Trends

Join Patrick Rush (American Express Meetings & Events) and explore key trends shaping the meetings and events industry in 2021, based on insight from over 600 meeting professionals globally, and how to make the most of these trends.

Live on YouTube on Sunday 14 March 2021 at 2pm GMT

7. Retail changes and trends after turbulence

Explore the changes and turbulence experienced by the retail sector in 2020 with Susana Voces (Deliveroo Restaurants and Entradas.com). Discover how to minimise the impact of 2020 and gain insights for the future, including ways to widen consumer-based targeting.

Live on YouTube on Sunday 21 March 2021 at 2pm GMT

8. The Tech & Digital Skills of the Modern Event Planner

Dahlia El Gazzar interviews Liz Caruso (Chief Event Specialist at Liz King Events) on the changing role of the event planner. Discover the technology and design skills event profs need to consider enhancing to progress in the ‘new world’, alongside existing planning and logistical skills.

Live on YouTube on Sunday 28 March 2021 at 2pm GMT

9. Embrace, engage, evolve. The event attendee experience

Learn about the key elements to a solid engagement strategy for attendees in this session with Stefania Conti-Vecchi (EVENTagist). Whether you’re planning a virtual, hybrid or in-person event, Stefania will explore case studies and highlight the techniques and tactics that have worked, and those that haven’t.

Live on YouTube on Sunday 4 April 2021 at 2pm GMT

10. Prospects for 2021: Recovery, Resilience, Reinvention

In our first keynote of IBTM World Virtual, Philippe Legrain (Political Economist) explores what we can learn about recovery from past crises, where our sector can find the resilience to bounce back, and how it can reinvent itself in the future.

Live on YouTube on Sunday 11 April 2021 at 2pm GMT


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