#marketing

May 28, 2021June 2, 2021

Webinar: Nothing like Italy: Make it real! (9 June 2021)

Webinars

REGISTER TO ATTEND Speakers Maria Elena Rossi manages the Marketing and Promotion Department of the National Tourism Agency of Italy. Her main role is to develop, implement and monitor marketing ... Read more

March 11, 2021March 15, 2021

Webinar: It’s time – Launch of a Global Report on Destination Marketing & Communications (24 March 2021)

Webinars

Speakers Claude Blanc is the Portfolio Director for both the WTM and IBTM Events porfolios at Reed Exhibitions. Neil Brownlee is the Head of Business Events at VisitScotland. Tracy Halliwell ... Read more

January 21, 2021January 21, 2021

What is a systemic mindset?

Blog, Innovation

After her session on the systemic approach to problem-solving and crisis management at IBTM World Virtual, we sat down with Steff Berger, founder of VOBE_Inspires People, to find out more ... Read more

December 10, 2020January 22, 2021

Day 2 at IBTM World Virtual – what did you discover?

Blog, Events

Welcome to our round-up of content on day two of IBTM World Virtual. Yesterday we saw 9000+ meetings take place, over 7000 sessions watched, meaning we’ve now totalled 1,100+ hours ... Read more

December 9, 2020January 22, 2021

A look back at Day 1 of IBTM World Virtual

Blog, Events

Welcome to our round-up of content on day one of IBTM World Virtual. It was great to see over 5,000 meetings take place yesterday on our virtual platform and 500+ ... Read more

November 26, 2020November 30, 2020

Get back to business: here’s what our exhibitors are doing to support the industry

Blog, Destination, Europe, MICE Industry

This year has been very different from our normal routine and, as such, our exhibitors are offering new products and services to help you get back to business. Here’s a ... Read more

November 18, 2020November 24, 2020

Four powerful tools to create marketing magic with limited budget!

Blog, Event Tips, Marketing

Most people believe that highly successful marketing campaigns depend on huge budgets – I will prove them wrong! I am an award-winning marketer and with 20 years in the industry ... Read more

November 12, 2020December 7, 2020

Top tips for speaking virtually

Blog, Virtual Events

Speaking virtually has never been more relevant or more rewarding, especially if you make your mark as a memorable presenter. Virtual events come in all varieties. There are virtual conferences, ... Read more

October 19, 2020January 22, 2021

6 free apps to amplify your activation

Experiential Marketing, Tech

Brand experiences can be as big or small as you want them to be. In fact, a lot of experiential marketing starts with great online content. If you’re a small-scale ... Read more

September 14, 2020January 22, 2021

What next for experiential marketing?

Experiential Marketing

At the time of writing this, we’re facing a scary global pandemic where the whole economy has basically been shut down. However, rather than put everything on hold, there are ... Read more