#marketing

December 10, 2020December 10, 2020

Day 2 at IBTM World Virtual – what did you discover?

Blog, Events

Welcome to our round-up of content on day two of IBTM World Virtual. Yesterday we saw 9000+ meetings take place, over 7000 sessions watched, meaning we’ve now totalled 1,100+ hours ... Read more

December 9, 2020December 9, 2020

A look back at Day 1 of IBTM World Virtual

Blog, Events

Welcome to our round-up of content on day one of IBTM World Virtual. It was great to see over 5,000 meetings take place yesterday on our virtual platform and 500+ ... Read more

November 26, 2020November 30, 2020

Get back to business: here’s what our exhibitors are doing to support the industry

Blog, Destination, Europe, MICE Industry

This year has been very different from our normal routine and, as such, our exhibitors are offering new products and services to help you get back to business. Here’s a ... Read more

November 18, 2020November 24, 2020

Four powerful tools to create marketing magic with limited budget!

Blog, Event Tips, Marketing

Most people believe that highly successful marketing campaigns depend on huge budgets – I will prove them wrong! I am an award-winning marketer and with 20 years in the industry ... Read more

November 12, 2020December 7, 2020

Top tips for speaking virtually

Blog, Virtual Events

Speaking virtually has never been more relevant or more rewarding, especially if you make your mark as a memorable presenter. Virtual events come in all varieties. There are virtual conferences, ... Read more

October 19, 2020October 29, 2020

6 free apps to amplify your activation

Experiential Marketing, Tech

Brand experiences can be as big or small as you want them to be. In fact, a lot of experiential marketing starts with great online content. If you’re a small-scale ... Read more

September 14, 2020October 29, 2020

What next for experiential marketing?

Experiential Marketing

At the time of writing this, we’re facing a scary global pandemic where the whole economy has basically been shut down. However, rather than put everything on hold, there are ... Read more

September 7, 2020October 29, 2020

Who said health technology was boring?

Experiential Marketing

Philips are disproving that theory time and time again with inventive brand activations, creatively using technology to communicate their brand and get their audience involved. We are very lucky to ... Read more

August 31, 2020October 29, 2020

Why is the “fun-factor” crucial to a successful brand experience?

Experiential Marketing, Innovation

Fun is key to engaging with your audience and creating a memorable experience, and nobody knows this better than Bacardi. We caught up with the brilliant Daniella Victoria Robbins, Experiential Manager ... Read more

August 24, 2020October 29, 2020

What does the future look like for experiential marketing?

Experiential Marketing

“Sales people don’t sell products, authenticity of experience does!” In an increasingly digital world, are face-to-face experiences still relevant? Experiential marketing is sometimes seen as an “add-on” in marketing, and ... Read more